New research by iconic car maker Chevrolet reveals you are that which you carry with you all day long in your handbag ¨C possibly even making you forget the catch phrase, "you are what you eat"!
The once secret contents of a lady's handbag have been incorporated in Chevrolet's new generation of urban city cars thanks to their team of designers. While creating the new Aveo family sedan, Chevrolet designers spent two years interviewing women in China, the U.S.A. and Europe to find out the everyday items that are important to them.
"A woman's bag is proudly displayed on the outside but objects concealed within reveal a more personal story," says Chris Biggs, Chevrolet's Global Vehicle Line Director. "It may look like a silent accessory with a woman's side in happy or intense emotional moments, but its utmost value is in its contents."
Surveys have shown that over a lifetime the average woman will own 111 handbags and buys a new one every three months.
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